My Projects
Timeline: 12 Weeks
Driving Cost Efficiency, System Ownership & Scalable Growth for SPP
B2B | Web Application
Timeline: 2 Weeks
AI‑Powered Blind Visualizer for Personalized Shopping
AI | Retail-Ecommerce | Responsive Web "Prototype"
(No design tool, no code)
Timeline: 1 Week
Reducing Friction in Samsung Canada's Checkout Experience
B2B | Retail-E-commerce
About Me
Designer.Builder.Lifelong learner.
With 10 years of experience, I have designed complex digital services and interfaces from concept until they reached production, with measurable improvements in usability and customer satisfaction.
At Superior Plus Propane I delivered web application to manage customer interactions, view account information with new features to upload documents, and access data to provide services resulting reduced average call handle time (AHT) by 30 seconds ↓ per call, allowing for 150 ↑ more customer inquiries daily, 25% ↓ reduction in contract churn rate and 15% ↑ increase in renewal conversions, through high-volume client retention and personalized offers.
I have evolved from a Web UI/UX Designer to a Senior Product Designer specializing in designing complicated digital services that are impactful and user-centric. Skilled in the full design lifecycle from user research and journey mapping to prototyping.
SKILLS
